It hasn’t always been called Times Square. In days of old, this famous intersection (Broadway and Seventh Avenue) was called Longacre Square. It was re-named Times Square in April 1904, after the New York Times moved its offices here. In the early years of the 20th century, this area was nicknamed “The Tenderloin” because of its premium real estate. Beginning December 31, 1907, Times Square has been the most celebrated site for each New Year celebration in the United States.